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Telstra – Listen to yourself

Author: Jason Category: web and digital Tags: business, customer, fail, high speed broadband, national broadband network, nbn, shareholder, telecommunications industry, telstra, telstra broadband, telstra business, telstra nbn, web and digital

Friday
Aug 14, 2009

Public goodwill for Telstra has been dwindling over the last few years. Speaking for myself I think they’re a bloated, egotistical organisation with an overrated sense of self importance. And I don’t even own their shares. Or maybe that was just when Sol Trujillo was at the reins.

Why the rant? I just saw an article on Australian IT titled – Shareholder value key in NBN: Thodey which, to be Frank (or John), annoyed me. I don’t think Telstra get it.

Customer service is there, but it is all about protecting shareholder value. I cannot stress that enough. That’s the way we have discussed it with the government, the way we talk about it, and the way we’ll move forward. – Thodey

Why would you say that in the press? I’m coming at this from a consumer point of view and all I hear is “We like you Mr Customer, but sorry, we’re too busy playing games with other people so you’re second best. We don’t love you.” Even if I did own shares, which I don’t, I’d be seriously wondering what their game is. No Customers = No Shareholder Value.

I hope that they get a limited stake in the National Broadband Network, otherwise Australia will continue to suffer in the telecommunications stakes on a world stage.

I’d love to hear some perspectives on what people think they are trying to do. What are your thoughts? Throw your 2c in.

ps. Get my home cooked updates home delivered through my RSS feed.


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